There’s a huge lesson in this book: that users have been readers all along. The rise of mobile platforms just makes this fact plain. Reader-users read differently than their forebears — they read Twitter to find links to long articles that will interest them; they switch between phone calls and the Kindle app. And yes, they watch video, play games, and listen to music. But language still knits it all together, and words have more work to do than they ever did before. “The reader’s freedom,” writes the essayist William Gass, “is a holy thing.” As content strategists we are responsible for preserving that freedom. It’s a significant responsibility. Trust in the content, in the words, images, and experiences. Let content lead—the rest will follow. — Paul Ford
(voorwoord in Content strategy for mobile, Karen McGrane, A Book Apart, brief books for people who make websites)