The essence of the blog is the post. The post gets the blog off the ground. And keeps it going. When posts stop, the blog dies. If the blog owner doesn’t delete the entire blog, the posts may have an afterlife available to search engines as viable permalinks on persisting blogs or even archived somewhere along with the rest of the internet. Even if the entire blog is deleted, the fact that posts can be copied, pasted, and repeated, that they can drift and circulate throughout the information networks of communicative capitalism, gives them a kind of haunting permanence. Posts are blogs’ immortal remainders, revenants that once released can never be fully contained. The capacity of posts to circulate endlessly means that even dead blogs persist as digital zombies. – Blog Theory, Jodi Dean